Meta, formerly known as Facebook, has released a new guide to help marketers leverage artificial intelligence for their holiday campaigns. The guide is a valuable resource for marketers who are looking to use AI to improve their holiday marketing campaigns. It provides clear and concise information on how to use AI to optimize creative assets, target audiences, and measure performance.
AI Holiday Guide
The guide, which is available for download on Meta’s Business Help Center website, covers topics such as how to use AI to optimize creative assets, target audiences, and measure performance across different platforms and channels.
The guide also provides best practices and tips for using AI tools such as Reels Ads, Dynamic Ads, and Automated App Ads. These tools can help marketers create more engaging and personalized experiences for their customers, while saving time and resources.
The guide is divided into three sections:
- Optimizing creative assets: This section discusses how AI can be used to create more engaging and effective creative assets. For example, AI can be used to automatically generate ad copy, optimize images and videos, and test different creative variations.
- Targeting audiences: This section discusses how AI can be used to target the right audiences for holiday campaigns. For example, AI can be used to identify lookalike audiences, retarget previous customers, and reach new customers who are likely to be interested in the product or service being advertised.
- Measuring performance: This section discusses how AI can be used to measure the performance of holiday campaigns. For example, AI can be used to track conversions, analyze customer behavior, and identify areas for improvement.
Examples of AI Ad tools
Reels Ads are a new ad format on Instagram that appear in between individual Reels. They are full screen and vertical, similar to ads in Stories. As with regular Reels content, these ads will loop and can be up to 30 seconds. People can comment, like, view, save and share Reels ads.
Described as ads that change content based on preset parameters, dynamic ads can vary in nature with targeting variables ranging from geographic and demographic information to research history and behavioral characteristics like interests or hobbies. They help marketers deliver more relevant ads that connect with their target audiences
Automated App Ads
Automated App Ads are a new Facebook feature that allows app advertisers to create fully automated campaigns. Running this type of campaign requires less effort, as Automated Ads are powered by machine learning. Automated App Ads, if utilized properly, can help you achieve the highest performance from your app install campaigns easily.
Meta’s AI Holiday Guide provides practical advice and tips that can be implemented right away. To access the guide, visit https://www.facebook.com/business/help/ and search for “AI Holiday Guide.”