IKEA, the world’s largest furniture retailer, is using generative AI to create a fully interactive virtual store. The new store, which is still under development, will allow customers to explore the store and interact with the products in a realistic and immersive way.

The store is called IKEA Place and it allows users to virtually place IKEA furniture in their own homes.

IKEA is using generative AI to create the virtual store’s products, furniture, and even the store itself. Generative AI is a type of AI that can create new content, such as images, text, and music. This technology is being used to create virtual worlds that are more realistic and interactive than ever before.

In the IKEA virtual store, customers will be able to walk around the store and see the products up close. They will also be able to interact with the products, such as by opening drawers and doors. Customers will even be able to customize the products to their liking.

Here are some of the benefits of IKEA using generative AI to create a fully interactive virtual store:

• Improved customer experience: The virtual store will allow customers to explore the store and interact with the products in a more realistic and immersive way. This will help customers to visualize how a product will look in their home before they buy it.
• Increased sales: The virtual store will make it easier for IKEA to reach a wider audience and sell more products.
• Reduced costs: The virtual store will reduce the need for physical stores, which will save IKEA money on rent and staffing costs.
• Sustainability: The virtual store will reduce the environmental impact of IKEA’s operations, as it will require less transportation and packaging.

Overall, IKEA’s use of generative AI to create a fully interactive virtual store is a major step forward for the company. It will improve the customer experience, increase sales, reduce costs, and make IKEA more sustainable.