TikTok has launched a new tool that allows creators to label AI-generated content on the app, such as videos that use augmented reality effects, deepfakes, or voice synthesis. The tool aims to promote transparency and trust between creators and the audience, as well as to prevent misinformation and deception.
TikTok’s AI label tool is a new feature that makes it easier for creators to disclose if their posts contain any AI-made content. The tool will be available for all TikTok users in the coming months and it will be activated automatically when AI content is detected.
How Creators Can Use the AI Label Tool
TikTok’s new AI label tool allows creators to label their content when they have used AI technology to alter or modify it. Here are the steps to use the AI label tool:
- On the Post screen, tap the More options button.
- Turn the AI-generated content setting on.
- Tap Post.
Once the AI-generated content setting is turned on, viewers will know when videos and photos were created using AI software. The tool will be available to creators upon uploading the video, and TikTok doesn’t expect creators to go back to re-label their past videos. The tool will help creators easily comply with the company’s existing AI policy, which requires all AI-generated content to be labeled.
Automatic Activation and Detection of AI Content
TikTok is also developing ways to automatically detect and label AI content using different detection models and provenance partnerships. This will help ensure that all AI-generated content on the app is properly labeled and compliant with TikTok’s Community Guidelines.
Reporting Incorrect or Violating AI Content
Users will also be able to report AI content that is not labeled correctly or that violates the community guidelines of TikTok. This will help ensure that all content on the app is accurate and trustworthy.
TikTok’s Community Guidelines on AI-Generated Content
According to TikTok’s Community Guidelines, all AI-generated content that contains realistic images, audio, or video must be clearly labeled to indicate that they are fake or altered in some way. This policy is in place to prevent the spread of misinformation and to promote transparency and trust between creators and the audience.
- TikTok requires creators to label all AI-generated content where it contains realistic images, audio, and video, as explained in their Community Guidelines.
- The policy requires people to label AI-generated content that contains realistic images, audio, or video, in order to help viewers contextualize.
- To maintain authenticity, TikTok has rolled out a new feature enabling creators to label their videos with “AI-generated content” tags.
- The new feature will prompt a creator to turn on the AI-generated content setting when uploading a video.
- The tool will be available to creators upon uploading the video, and TikTok doesn’t expect creators to go back to re-label their past videos.
- The AI-generated content setting should be turned on before posting the video.
By following these guidelines, creators can use the AI label tool to label their content when they have used AI technology to alter or modify it. This will help viewers understand when videos and photos were created using AI software.
TikTok’s introduction of the AI label tool marks a significant step towards promoting transparency and trust within its community. By requiring clear labeling of AI-generated content and exploring automated detection methods, TikTok aims to provide users with a more informed and authentic experience. As the tool becomes available to all users and further developments are implemented, TikTok continues to prioritize user safety and content integrity on its platform.