The WhatsApp messaging service was bought by Facebook in 2014 for the sum of $ 19 billion, and although the company’s figures are excellent, as was seen in July with an audience of one billion users per day, the messaging app must continue its efforts to remain competitive. The company has announced finally that it’s business version is coming soon, and it’s therefore inviting all companies to come on board.
Well, the messaging platform WhatsApp is entirely for the individual. Though companies might have been on WhatsApp, there are no specific features for company accounts or pages and there’s no way to differentiate a corporate accounts from an individual one.
The company must find new users and keep its audience ever longer to attract investors. Improvements in the business niche will be a very good growth lever for WhatsApp, which will generate new revenue, coming out of traditional advertisements.
Strengthening Enterprise Offers
As more and more people are using WhatsApp to communicate with businesses … whether it’s ordering in a local bakery or looking for new trends in a clothing store, it is therefore natural for WhatsApp to improve its business offer.
WhatsApp explains that a large number of companies “want an official presence, a verified profile so that people can differentiate a business from a person, and an easy way to respond to messages.” This is a new use that the messaging giant intends to concentrate on much more, especially since some competing services already offer this kind of corporate offer with audited accounts, such as Instagram, Telegram or Twitter.
We do not know yet what features will be available for company accounts, but one thing is certain, WhatsApp intends to put messaging at the service of businesses. There are rumors of an auto response function for client inquiries.
The application will remain free for both small and large companies, however it is quite likely that WhatsApp will reserve the right to charge a fee for some premium features. Many companies will be interested in sending confirmations of deliveries or flights, soliciting requests for payments, sending notifications and so on to their customers.