Since its official launch in October 2008, Spotify has continuously made major improvements in the music streaming industry, giving users access to the best of music, podcasts, and video. It is no doubt the number one in the music streaming industry. Last week, the company revealed that its service has just reached a new historic milestone and is now boasting of 140 million active users.
140 million. The figure is impressive but that does not mean that Spotify has 140 million paying users, this figure concerns active users or more simply users of the service who connect at least once a month to the platform. This applies to both paid and free users.
Spotify confirms its leading position in the field of music streaming, an ultra-competitive sector with Apple Music and Deezer on their heels, but relatively far behind. Apple Music currently only has 27 million subscribers, the absence of a free version is naturally a brake on its growth.
Whiles Spotify’s competitors like Apple Music only has paid versions, the company is capitalizing on the free version to get more users on board. This has created an excellent playing field for Spotify to enter into many countries.
This new announcement of 140 million users signifies that Spotify will have gained 40 million users over the past 12 months, as just a year ago the company announced that it had reached a 100 million mark. The company seems to be enjoying a favorable wind thanks to its presence in some 60 countries, but also thanks to interesting features such as:
- the possibility to record and listen to music offline
- the availability of playlists and a suggestion function, that gives users the freedom to choose which songs they want to listen to
- a functioning AI
- and obviously an impressive catalog of more than 30 million pieces.
We can say that Spotify has brought a real revolution in the music field because progressively downloading has become obsolete for a growing number of users, as well as for physical media that are also losing momentum.