Google changing local search

Google will now consider your country (not the domain name extension), as a way of providing more “local” search results.

Google recently announced a change in how its algorithm crawls and selects the right information to display on your screen whenever you enter a keyword, the goal being to make search results more local and more relevant.

“Today, about one in five searches on Google is location-based. Providing locally relevant search results is therefore essential to providing you with the most accurate information, “writes, product manager Evelyn Kao in a blog post.

Previously, Google determined your location through the domain name extension. So if you go to, you will use the Google service that is offered in Rwanda. gives you a Ghanaian Google version and so on.
What’s different is that Google will no longer use the domain name extension to determine your location. Evelyn Kao explains that if, for example, you live in Australia, you will automatically receive the service that corresponds to Australia when you search for a keywords whiles you are there. If you happen to travel to New Zealand, you will be automatically redirected to the New Zealand service. Then, when you return to Australia, you will find the Australian version of Google (with search results for Australians).

This update affects Google’s search engine on PC and mobile, as well as Google Maps. The tech firm also states that this change does not affect how the different regional versions of Google work. So there’s no need to panic.

In essence, if you live in China but for professional reasons, you use the American version of Google, your results may change. However, it is still possible to choose a non-local version (with different results). Instead of changing the domain name for the Google address, you have to go to the search engine settings, go to “search parameters” and finally change the “region settings”.