iOS11 Underway: Apple ad-blocker and advertisers rebellion

Apple announced the introduction of its ad-blocker on safari in June this year. With iOS11 underway, the Intelligent Tracking Prevention is going to be more robust. Advertisers are concerned. Tracking is fundamental to online advertisers: thanks to the navigation and other data collected by browser cookies, these online advertisers can easily target Internet users. The … Read more

Meet the ARCore, Google’s development kit for augmented reality.

With ARCore, Google responds to Apple’s ARKit, as a way to democratize augmented reality on mobile devices. Google has just unveiled the preliminary version of a new development kit called ARCore. The letters AR representing Augmented Reality, the AR that Google wants to bring to existing Android smartphones, as well as future models. For the … Read more

Ask Google Analytics questions and get answers fast

Google is taking analytics to a whole new level. Instead of cracking your brain trying to correlate figures gathered from your visitors, trying to understand what those figures mean to your business, you could just ask Google Analytics like you are talking to a friend. And you’ll get an answer. That’s the new feature Google … Read more