Adblock raises Flattr to the next level: paying is better than blocking.

Eyeo, the German company behind Adblock, the famous browser extension, has just relaunched its other extension, called Flattr.

Its principle: determine the free sites you visit most and pay them back.

If Adblock aims to block as many ads as possible, this will come as a hefty price tag for many sites. Realizing that it is preventing others from making money, Eyeo, the company that developed Adblock, has relaunched its other extension, which has been in beta version for long. Flattr was baptized in reference to the English word “flatter”, which operates in a completely different logic, by “flattering” in monetary terms, content creators who choose to participate in its program.

Concretely, Flattr invites users to enter a monthly subscription, with a fixed amount of $ 3. Throughout the month, the Flattr extension records the time that the user spends on various free sites. Once the month has passed, Flattr returns to these sites a certain percentage of the pool of money collected, the amount of the latter being proportional to the time that users spent on the site in question.

Any Collaborations? How does Flattr operate?

Flattr already has partnerships with WordPress, SoundCloud, Twitter, YouTube, and Flickr, but also with hundreds of other sites. In theory, any website publisher can register on Flattr and claim compensation. In order to attract as many users as possible, Flattr also allows Internet users to choose to pay any site of their choice, even if it is not yet registered in the program. Once a visitor pays any site that isn’t registered, Flattr contacts the publisher of the site in question to let him know that he can at any time recover the amount if he chooses to register. On the sums collected from Internet users, Flattr charges a commission of 7.5% (9% for the first month), a sum that the designers of the service explain to be necessary to operate the extension and cover transfer fees.

The new version of Flattr is much more incentive-oriented than the beta, where you had to click on a Flattr button to pay a site. The coming months will undoubtedly help us to know if this extension finds the success it hopes for.