The mobile phone industry is one that is faced with keen competition. On the top of the world’s largest smartphone producer for some time now has been Samsung. In the second quarter of this year, the company has seen a 2 percent more increase in mobile phone shipments, retaining its spot at the top. Samsung isn’t the hype in this quarter but rather Xiaomi.
Xiaomi was once among the top 5 mobile phone producers in the world. The Chinese giant, however, slipped from that position. But now, it has made a bounce back. Xiaomi made good results in the second quarter of 2017, which allowed the company to re-enter the Top 5 smartphone manufacturers (according to Strategy Analytics).
Launched in 2010, the Chinese company Xiaomi managed to become the third largest smartphone manufacturer (behind Samsung and Apple, of course) in the world in 2014. However, in recent years, its smartphone shipments drastically reduced. And Xiaomi finally disappeared from the Top 5.
Today, however, Xiaomi has reclaimed its Top 5 position in the Strategy Analytics ranking for the second quarter of 2017. It lies behind OPPO, Huawei, Apple, and Samsung. During the three months, it would have shipped 23.2 million units, against 14.7 million, year-on-year. As for its market share, it rose from 4.3% to 6.4% in the quarter of the year.
To CEO Lee Jung, this is a miracle
Xiaomi’s CEO Lee Jung sees this improvement as a miracle for the company. Most importantly, this good news comes when, a few months ago, TechCrunch was relaying a letter from CEO Lei Jun in which he explained to employees that Xiaomi needs to step back to jump. To the CEO, in the early years, the company moved too fast and would, therefore, need to slow down and improve in some areas to ensure sustainable growth.
This “miracle” of Xiaomi seems to have occurred as the company focused on China and emerging countries.
Will the company maintain its position, move up, or decline? What do you think? Would like to read your views.